So What? 1 Binding: Paperback Publisher: Pearson P T R Publish Date: 2009/05/18 Synopsis: Argues that the key to successful communication is focusing on the needs of the audience and how they will benefit, and describes how to leverage this principle to communicate effectively, attain goals, and succeed. Language: ENGLISH Pages: 147 Dimensions: 8.00 x 5.00 x 0.50 Weight: 0.35 |