WHAT IT IS American Crew Classic Ultra Matte is a medium-hold fixative that has a matte finish. WHAT IT DOES This medium-hold fixative has moisturizers that improve the hair rsquo s health and thickness. It rsquo s designed to stand up to all the elements so you get looks that last. Prevents hair from damage thickens hair and acts as a long-lasting moisturizer. Promotes moisture retention. Provides protection against the effects of ultraviolet rays and nature rsquo s visible components on hair. Enhances hair rsquo s body and shine while acting as an excellent moisturizing and permanent conditioning agent. Offers medium hold long-lasting results with humidity resistance and no flakes.