WHAT IT IS American Crew Classic Daily Moisturizing Shampoo is a moisturizing shampoo for all types of hair. WHAT IT DOES With enhanced moisturizing properties American Crew s new and improved Daily Moisturizing Shampoo will provide moisture balance while cleansing and invigorating hair and scalp. A suitable combination of three types of surfactants provides this shampoo with the best properties of cleansing and mildness. Softening and moisturizing agents used to condition the hair without causing build-up or leaving the hair greasy. Provides a softening effect while promoting healthy scalp and hair.