WHAT IT IS A shampoo that provides moisture balance while cleansing and invigorating hair and scalp. WHAT IT DOES With enhanced moisturizing properties American Crew Daily Shampoo gently cleanses without stripping hair of its natural oils. Using cleansing agents derived from natural resources American Crew Daily Shampoo helps break down excess oil in hair allowing it to be gently rinsed away. Adds shine and protects hair color. Perfect for everyday use.