WHAT IT IS Liquid Wax controls like a gel and finishes like a wax with medium hold and shine. WHAT IT DOES American Crew Liquid Wax provides a pliable styling finish that allows for easy styling and re-styling of the hair without a tacky feel. Adds staying power for a style that will last under conditions of high heat and humidity but washes out easily with shampoo. Provides a natural looking finish with medium hold and shine.