WHAT IT IS American Crew rsquo s alluring new fragrance Nine for men contains notes of fresh apple soft lavender crisp green leaves and warm notes of cedar and amber to create a fresh seductive masculine scent. WHAT IT DOES American Crew Nine Fragrance for Men is a premium fragrance that captures the essence of today s man. Out of the five senses scent is the one that is most connected to memory and can evoke the strongest feelings. With this in mind American Crew set out to create a men rsquo s fragrance that would elicit a powerful reaction from women. It rsquo s a tough concoction to mix. A smell that attracts women. But that rsquo s exactly what American Crew did develop a fragrance that women love almost universally. In fact 9 out of 10 women say they like the smell of our new men rsquo s fragrance.