WHAT IT IS An intensely hydrating treatment for coarse dry hair. WHAT IT DOES Intense hydrating formula includes Murumuru Olive and Shea butters to replenish lost moisture increase strength and reduce breakage by up to 80 . WHAT ELSE YOU NEED TO KNOW This intense 5-minute treatment used every other shampoo protects and dramatically rehydrates your dry coarse or thick hair reduces frizz and adds fluidity shine and movement. Use 2-3 times a week alternating with Moisture Recovery Conditioner.