WHAT IT IS Thermal protectant shampoo that reduces blow-dry time. WHAT IT DOES Kenra Professional Platinum Blow-Dry Shampoo reduces blow-dry time and provides thermal defense up to 428 deg F 220 deg C . This unique formula protects hair color for up to 40 shampoos while increasing body and shine. WHAT ELSE YOU NEED TO KNOW Free of sulfates and parabens.