WHAT IT IS A mild gentle cleanser enriched with wheat germ oil panthenol and PM s Activated Botanical Moisture and Shine Blends. WHAT IT DOES Shampoo One gently cleanses and improves manageability while adding deep shine and enhancing hair rsquo s appearance. It rsquo s extremely mild making it a great choice for color-treated hair. Panthenol and wheat-derived conditioners improve the surface texture and manageability. Algae aloe jojoba henna and rosemary add deep shine.