| Social networking can be the most effective way to market any business or organization on the social web. But using these platforms inappropriately can prove disastrous. This course focuses on the three top social media platforms: Facebook, LinkedIn, and Google Plus. The course demonstrates how to prepare profiles and pages within these popular social networking platforms for business use, with an emphasis on optimization, best practices, and digital ethics. Additional topics include an overview of the platforms' mobile apps, and automating tasks using HootSuite. |
