It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize all content for all of the places it may be found online. This course addresses optimization tactics as they apply to an overall online presence - focusing on search engines, social media platforms, and the mobile web. Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion. Emphasis is placed on semantic optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms. The course also covers creating a social media analytics plan and explores analytics tools to measure success.
