Getting users to your site is only half the battle. Getting them to purchase, to register, to fill out your form, to convert them from visitors to customers — that is your end goal. Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to, as Bryan says, always be testing. In addition to video lessons, the course references Bryan Eisenberg's book Always Be Testing. Supplementing the video lessens with the book is highly recommended to enhance the student learning experience, but is not an absolute requirement to successfully complete the course.
