Would-be Broadway producer Doug Tyler (Gene Raymond) gets the bounce from his radio job after making moo-moo eyes at his favorite singer, Pat Thatcher (Ann Sothern). Making the acquaintance of Pat's con-man pappy, the Commodore (Thurston Hall), on the job rebound Doug finds himself cajoled into being front man for the backers of a new Broadway showing starring Pat. Everything seems to be coming up roses for the tyro impresario when they discover their wealthy backer is as destitute as they are. One desperate money-raising scheme follows another as the show must go on, even if Doug must go to Big House! But all the fluff and folderol comes together for a truly marvelous climax as Bill Bojangles Robinson and Fats Waller deliver the syncopated life lesson I'm Living' In a Great Big Way along with performances from ballerina belle Maria Gambarelli and Jeni Le Gon in her screen debut.